Jornaya is on a Mission

To help marketers make the best decision on every intent-driven consumer interaction using our unique data, insights, and analytics.


Our Journey

We began our journey in 2011, when we set out to solve a pervasive problem in the lead marketplace, an industry in which both buyers and sellers knew little about the quality or conversion potential of the leads they were exchanging. Realizing that the best way to understand the potential of a lead was to witness the online journey of the consumer that led up to it, we pioneered a “VIN number for leads” that enabled a shared way of understanding and communicating about the history of each lead.

Fast forward to today, and we’re leveraging our robust network of websites, along with an unmatched ability to see first hand what consumers are doing on these sites, to deliver the surest signals of consumer intent.

View Solutions

Jornaya By the Numbers


Jornaya was founded in 2011


There are 60 team members (and counting)


Billions of consumer events witnessed


25,000 unique domains in our network

Join Our Team

Are you naturally curious? Do you geek out on building new technologies and helping companies perform better? We want to hear from you.


Our Awards

Gold Winner: Best Compliance Company (Mortgage)

Leads Council has named LeadiD a 2016 gold winner for "Best Compliance Company" for the mortgage industry.

Silver Winner: Most Valuable Technology Company (Education)

LeadsCouncil has named LeadiD a 2016 silver winner for "Most Valuable Technology Company" for the education industry.

2015 BIG Innovation Awards

2015 BIG Innovation Awards

The Business Intelligence Group (BIG) has named LeadiD a 2015 BIG Innovation finalist. More »

Trend Setter

Finalist: Edtech Digest "Trend Setter" 2015

EdTech Digest named Ross Shanken, Founder and CEO of LeadiD, as a finalist for the Trend Setter Award for 2015. More »

10 Cool Marketing Automation Startups to Watch

10 Cool Marketing Automation Startups to Watch

CIO magazine has named LeadiD one of 10 marketing automation startups to watch. More »


OLA "Innovator of the Year" 2013

OLA named LeadiD the Innovator of the Year for 2013 for developing innovative financial products that better serve the customer. More »


Research Reports

Jornaya 2016 Consumer Journey Analysis: Dissecting the Path to Conversion
Learn More


Consumer Intent - Your Crystal Ball
Learn More

White Papers

TCPA: True Threat or Total Hype?
Learn More