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by Jaimie Pickles on June 19, 2017

Looking Ahead to the Upcoming Insurance Technology and Marketing Conferences

It is an interesting time of year for us here at Jornaya. Last month’s Dig-In conference had a lot of great discussion around the need for digital transformation, innovation and optimization from an insurance marketing and compliance standpoint. But it is a bit of quiet time between events, as the next big insurance-specific conferences don’t take place until the fall. 

 

So, let’s take a moment to look ahead at the important events coming up:

 

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Insure Connect is one of the largest conferences for insurance leaders and our team can’t wait to join the more than 3,000 attendees in Las Vegas! (I am on the conference advisory board, so if you are planning to attend, click here for an exclusive discount on registration!)  Looking at the speakers and sponsors, this year’s event is shaping up to be a good one.


Jornaya is proud to be a sponsor and exhibitor at the event. So be sure to make time to stop by, meet with our insurance team and see how we can help optimize performance of your customer acquisition and marketing programs, and ensure compliance with TCPA! 

I’ll be moderating a panel at this year’s event: Driving Growth Amidst all the Chaos and Innovation. And I am very excited to announce the panelists:  Bob Wasserman, SVP, Digital Transformation at Allstate, Laura Zimmerman, CMO, Fidelity Life/Efinancial, and Jay Gauthier, CMO, Travelers. 

Here’s the session description:  Like in other industries, insurance marketers share common trends and opportunities in the world of marketing and data analytics.  They also share common challenges such as how to turn an overabundance of data into actionable insights, keeping up with shifting consumer behavior, capitalizing on product innovation and maximizing customer lifetime value.  With each day comes incremental innovation, so how do they keep pace or accelerate ahead of the pack?  What do they make of all the nascent insurance models named after exotic zoo animals and refreshing drinks that seemingly proclaim that “the insurance industry is toast”?  Join us for this panel of insurance marketing experts who will share their challenges and experiences in dealing with all of the chaos and complexity of today’s marketing landscape.  

 
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Jornaya is a proud member of SIR, and will be sponsoring and exhibiting at this year’s event. If you’re an insurance brand or an innovator that is not a member of SIR, you can still attend the conference. The content and networking at SIR events is as good as it gets.  Attendees are current and future leaders in our industry (P&C, Life and Health) and represent all disciplines. 

 

The theme of this year’s annual conference is, “Moving past disruption to competitive advantage.” Something we are hearing a lot about in the insurance industry. Looking at the agenda, there are some great speakers and some very interesting sessions that you won’t want to miss.

I’ll be participating in a personal lines session, How Insights Driven Insurance Marketers Gain A Competitive Advantage, with Kim Miller, CRM Manager at American Family and Karen Imbrogno, Principal Insurance Industry Analyst at Acxiom.

Here is the session description: Insurance marketers are using data-driven insights earlier in the consumer journey (i.e., at the top of the funnel) to identify an active buyer at the first signs of entering her considered purchase journey, instead of waiting until she submits her information. Join us as we reveal ways that insights-driven insurers are capturing these potential customers.

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Lastly, mark your calendar and save the date for Jornaya’s annual summit, Journey 2017, in Philadelphia, PA.  This invitation-only event brings together Jornaya customers, partners, and marketing and compliance leaders from across multiple industries, for a day and a half of remarkable content, networking opportunities and fun! We will be sharing more details soon, so be sure to check the Jornaya Blog often!

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