How Insights Driven Marketers Gain a Competitive Advantage
Speaker: Eli Schwarz, Sr. Director of Enterprise Partnerships, Jornaya
Event: SoftVu Mortgage Innovation Summit
Date: June, 6. 2017
These slides were created by Eli Schwarz, Sr. Director of Enterprise Partnerships, Jornaya, for a session at the SoftVu Mortgage Innovation Summit 2017. They provide an overview of how leaders in the mortgage industry can improve their marketing and lead acquisition programs using behavioral and consumer journey data. It also includes discussion of how to ensure compliance with the Telephone Consumer Protection Act (TCPA).
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