Jornaya's Customer Journey Insight Helps Pinpoint High Quality Prospects for Better Sales Outcomes
Philadelphia - August 23, 2016 - Jornaya, the fast-growing consumer journey insights platform, today announced that Contactability has selected Jornaya to improve identification of high-intent prospects and customer acquisition outcomes for its Insurance Carrier and Agent clients.
The Jornaya software-as-a-service (SaaS) platform has unmatched visibility into the consumer journey and the consumer's intent because its technology is a first-hand witness to everything the consumer does across devices, browsers, and web properties. No matter what else a marketer’s consumer intent tool kit includes, Jornaya’s three solutions -- Jornaya Intelligence, Jornaya Predict, and TCPA Guardian -- contribute data and insights that cannot be found from any other source.
Jornaya Intelligence is built upon a unique, behavioral dataset that spans across more than 25,000 web domains. With actionable intelligence from the Jornaya network, Contactability can unlock details such as how “in-market” particular insurance consumers are, and how many other companies are trying to convert those prospects.
The Contactability network sees over 100,000 unique consumer quote requests each month and works with over 2000 local and national insurers to make the most efficient connections. Working with Jornaya’s data tools will allow Contactability to make real-time routing and sourcing decisions and match more consumers to their growing list of insurance partners.
“We are excited to partner with Jornaya to help us bring more high-intent shoppers to our client base,” said Lev Barinskiy, CEO, Contactability. “We are committed to maintaining high quality standards and bringing transparency to the insurance industry. The partnership with Jornaya will allow us to tap into their advanced data solutions to better understand consumer journey and to target more high intent prospects creating more value for our clients.”
“Contactability is a savvy consumer acquisition company that understands that most of the consumer’s journey lies beyond their own data set,” said Jornaya CEO Ross Shanken. “Jornaya uncovers the surest signals of intent in real time and provides lead-level data that helps optimize lead buying, improve lead routing, and enable smarter business decisions.”
According to the recently published Salesforce 2016 State of Marketing Report, 79 percent of high-performing marketers currently use predictive intelligence, with high performing marketing teams 8.8 times more likely than underperforming teams to have adopted a customer journey strategy. Almost 90% of those high-performing teams agree that a customer journey strategy is critical to the success of their overall marketing efforts.
Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.
Contactability is a leading insurance ad-tech company focused on delivering targeted, high-intent traffic for insurance clients. Contactability generates high converting insurance calls and insurance leads for insurance carriers and agencies in all 50 states. The company’s real-time bidding platform connects in-market insurance consumers with its large network of insurance agents and top-rated carriers. Contactability's platform allows agencies of all sizes to tap into its marketplace of insurance shoppers and target ideal customers on performance basis.
Founded by a team of insurance and technology experts, Contactability focuses on delivering measurable results and exceptional service. With offices in Columbus, OH and Newport Beach, CA, Contactability is one of the fastest-growing insurance leads companies in the U.S.