Newest Addition to Jornaya Consumer Journey Insight Platform Delivers Intelligence on A Prospect’s Post-Lead Shopping Behavior
Philadelphia – November 17, 2016 – Jornaya, the fast-growing consumer journey insights platform, today announced Jornaya Intelligence Plus©, the newest addition to its predictive platform allowing marketers to identify and prioritize active consumers for improved conversion and sales outcomes. With actionable insight provided by Intelligence Plus, marketers can determine if a prospect who has submitted a lead is making progress in their journey, information that is critical in enabling marketers to have relevant and timely conversations with their consumers.
Intelligence Plus does this by capturing key interactions along the consumer journey for considered purchases, such as continued active shopping behavior after submitting a lead. This consumer intent insight complements insight on the shopper’s journey prior to the lead event provided by the platform’s well-established Jornaya Intelligence offering. Together, Jornaya Intelligence and Intelligence Plus provide a complete, 360-degree view of the consumer’s buying journey -- before and after the lead event.
“When you think about the consumer’s journey, it’s easy to see where it ends. However, when marketers receive a lead, it’s historically been difficult to see where the consumer is in their purchase decision.” said Ross Shanken, CEO and Founder at Jornaya. “With Jornaya Intelligence Plus, there’s no longer a need to rely on guesswork to build the most effective nurturing and contact strategies. Our clients are using this 360-degree view of their consumers’ buying journeys to prioritize high-intent consumers, revive stale leads, and ensure they convert consumers who are at-risk of switching to competitors.”
The launch of Intelligence Plus is especially timely given industry movement toward consumer journey marketing. The Salesforce 2016 State of Marketing Report points out that 79 percent of high-performing marketers currently use predictive intelligence, with nearly all (88 percent) of those high-performing teams agreeing that a customer journey strategy is critical to the success of their overall marketing efforts. In addition, 74 percent of marketers say converting leads is their top priority according to recent HubSpot research.
The Jornaya platform offers unmatched visibility into the consumer journey and the consumer's purchase intent because its technology is a first-hand witness to online consumer interactions across devices, browsers, and web properties. Because these real-time data insights cannot be accessed from any other source, Jornaya is an essential addition to a marketer’s decisioning toolkit and marketing technology stack.
Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.