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Jornaya is a proud sponsor & exhibitor!


Mark your calendars to catch Jornaya on stage:

Jaimie Pickles, General Manager, Insurance will be moderating What's in store for performance marketers in the insurance vertical.

ATTENTION PERFORMANCE MARKETERS IN THE INSURANCE SPACE!! In this interactive session, our three expert panelists will survey the industry landscape and discuss the near-term challenges and opportunities.  We’ll put everything in perspective as they discuss the state of personal auto/home, life and health insurance and what it all means to those trying to acquire more customers. 

Key topics to include:

  • Which economic factors should you be tracking and how do performance marketers interpret what they mean? What is really driving the increased volume of insurance shopping?
  • Are insurance executives open to potentially disruptive innovation (i.e., Insurtech)?
  • What are the hottest topics and trends for auto/home, life and health insurance?  How will they impact insurance consumer behavior and customer acquisition? What new opportunities will new healthcare legislation create?
  • Why do Millennials tend to favor anonymous reviews over brand messaging? Is that an opportunity or a challenge for marketers?
  • What does all of this mean for insurance performance marketers?

Jaimie will be joined by Pat Sullivan, Account Executive, Carpe Data, George Thacker, Former CMO, Gerber Life and Abigail Sherkow, Research Lead, Cigna.

Date: Tuesday, August 22
Time: 11:10am - 12:00pm
Location: Sutton Parlor North

Ross Shanken, Founder & CEO moderating Optimizing to Connect vs Optimizing to Convert.

The first milestone in the conversion funnel is successfully contacting the consumer, yet most brands have a contact rate of less than 50%. That means that half of marketing spend gets dropped on the floor before even arriving at your doorstep. Brands have been focusing on increasing contact rates for years. Are any strategies really working?

In this session, we will do a deep dive into contact strategies that have moved the needle, and we’ll discuss the importance of having a specific and unique strategy optimized for each milestone in the conversion funnel.

Ross will be joined by Jason Wehner, Director of Enrollment Ops. and Contact Center Mgmt at Northcentral University, Dave Haggert, SVP Marketing at Freedom Mortgage and Mark Silet, Director of Marketing at AccuQuote. 

Date: Wednesday, August 23
Time: 9:10am - 10:00am
Location: Sutton Parlor North


Register here using code JORNAYA to receive $100-off!

REGISTER NOW

WHAT’S NEW AT LEADSCON’S CONNECT TO CONVERT

New content focus – exclusively focused on growing your business – customer acquisition through customer experience and retention, new schedule to optimize business opportunities and with more travel efficiencies, new show floor – packed with solutions and a networking club for meetings.

WHO SHOULD ATTEND?

Those who want to network and conduct business with the top executives and companies in vertical media and direct-response marketing. Attend to understand the ever evolving landscape of vertical media and marketing to get more business done at the most important event for Lead Gen and Performance Marketing—anywhere.


Visit us at booth #221 and get the latest information regarding our platform and solutions:

Jornaya Intelligence is a first-hand witness to the consumer’s buying journey, empowering our clients with a whole new dataset helping them to improve transparency and optimize performance by using lead-level data to make smarter, real time business decisions.

Jornaya Predict applies consumer behavior and intent data to lead scoring to predict the likelihood of a consumer to buy from a brand, right now, helping our clients identify and prioritize their leads.

TCPA Guardian helps protect our clients from the growing number of consumer and plaintiff attorney complaints filed under the Telephone Consumer Protection Act (TCPA) each year. TPCA Guardian helps our clients avoid dialing consumers who have not given the prior express written consent to do so, and provides persuasive evidence of compliance.

TCPA Guardian for Facebook lead ads is an exclusive partnership with Facebook allowing Jornaya to connect directly to your lead ad campaigns to create and store a visual re-rendering of the lead ad event so our clients can provide persuasive proof of consent should you have an issue or complaint.

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Want to connect with Jornaya at LeadsCon Connect to Convert? Schedule a meeting today.