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Leading brands are building predictive models with consumer intent data

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The General Insurance, LoanDepot, Ultimate Medical Academy, and BBMC discuss their experiences on leveraging demographic and consumer behavior data across their organizations.

Creating a predictive model to identify your ideal customer is not easy. In the past, organizations have focused on what the customer looks like based on demographic data alone. Leading organizations have moved beyond designing marketing programs based on demographic data. Today, they are building predictive models using demographics, outcome data, and customer behavior data to predict customer intent and propensity to buy.

But not all datasets are predictive and enrich a focus on the ideal client. Hear how Ultimate Medical Academy, The General Insurance, BBMC, and LoanDepot used data to inform successful identification of their ideal customer.

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