Leadership

FOUNDER AND CEO

Ross Shanken

Ross_shanken

FOUNDER AND CEO

Ross Shanken

Ross Shanken is a digital technology business builder, thought leader, and patent holder. He founded Jornaya (originally LeadiD) in 2011 after a 13 year career at TARGUSinfo. In founding Jornaya, Ross’ goal was to build and deploy a technology platform that would create a trusted environment for lead sellers and lead buyers to operate. In that time, the insights that Jornaya has uncovered have had a transformative impact on the way the industry operates and far broader potential than even Ross originally imagined. Ross now spends much of his time collaborating with customers, advisors, and thought leaders to evolve Jornaya’s platform to best meet the needs of the broader digital marketing ecosystem.

Outside of work, Ross likes to run, coach, attend Philly sporting events, and spend time with his family. Ross’ best friend and greatest supporter is his wife of 20 years, with whom he has three children.

SVP, CORPORATE DEVELOPMENT

Rob Rokoff

Rob Rokoff

SVP, CORPORATE DEVELOPMENT

Rob Rokoff

Rob Rokoff joined Jornaya (then LeadiD) in early 2012, partnering with Ross and Manny to build the business. Following the tragedies of Sept 11, 2001, Rob sold his start-up of 5 years, College Handymen, and spent 4 months raising $1M for the 9/11 Fund supporting families of the victims. In 2004, Rob was part of the Pri-Med exit to Bain Capital for $450M as the largest provider of continuing medical education in America. Rob also organized and sold the largest socially responsible sports group to the Boston Red Sox. 

In 2007, Rob helped VC-backed Circles Company, Inc. exit to Sodexho Alliance. He led competitive intelligence, partnership development, and managed call centers in the US & Canada for American Express, Citigroup and others, developing concierge & loyalty programs. In 2008, Rob joined Leads360, Inc. (now Velocify) tasked with partnership development and diversifying product verticals. In 2011, he was relocated to the Bay Area by TARGUSinfo to drive market expansion just prior to the $650M acquisition by Neustar. Rob has presented at Google Summit, and was named as Service and Technology LEADER for the LeadsCouncil Leaders Group. Rob is based in Oakland, CA, is an avid photographer, skier and Boston sports fan.

TECHNICAL CO-FOUNDER

Manny Wald

Manny Wald

TECHNICAL CO-FOUNDER

Manny Wald

Over the last decade, Manny Wald has been active in the information technology sector, creating innovative solutions for businesses in the financial services, real estate, healthcare, education, and insurance industries. Manny has a background in business intelligence, application development, data warehousing, web services, and building tools to manage transactional and analytical information.

Additionally, Manny invented a system to protect the intellectual property rights of content owners that manages the entire copyright infringement lifecycle by identifying infringing material online, monitoring and providing analysis of infringing activity, producing evidence used in federal litigation, and reducing online piracy levels.

CFO

Lou Desiderio

Lou Desiderio

CFO

Lou Desiderio

As CFO, Lou Desiderio is responsible for operational and financial leadership and helps guide execution of the company’s market-defining strategic business opportunities.

Prior to joining Jornaya, Lou served as Chief Financial Officer for Knovel Corporation, a technical engineering resource company, where he led its strategic sale to Reed Elsevier; Visible World, a leading provider of targeted television advertising solutions; Princeton Softech, an enterprise data management company, acquired by IBM; netForensics, a security information management software business, and Innovative Tech Systems, a developer of facility management software, acquired by Peregrine Systems.

In these roles, he served as Chief Financial Officer, where he was responsible for driving profitability, raising capital, executing strategic business plans, and managing strategic sale transactions, IPOs and acquisitions. Lou began his career with Coopers & Lybrand’s Emerging Business Services group.

SVP, OPERATIONS

Todd Nelson

Todd Nelson

SVP, OPERATIONS

Todd Nelson

Todd J. Nelson is the Senior Vice President of Operations at Jornaya, where he is responsible for all customer, data, and engineering operations across the company. Prior to joining Jornaya, Todd was a Program Director for IBM DataWorks, a fully managed data preparation and movement service for IBM Cloud Data Services. Nelson has demonstrated management and thought leadership in designing and driving highly effective products and processes that support organizational growth. His role in directing all customer and operations activity, for both business and technical users, allows him to combine the experience from a business perspective as well as the technology perspective. Todd’s experience includes data integration and quality, real-time data movement, and data lifecycle management with security and privacy across platform infrastructures.

VP, DATA AND ANALYTICS STRATEGY

Lauren Dickstein

Lauren Dickstein

VP, DATA AND ANALYTICS STRATEGY

Lauren Dickstein

Lauren Dickstein joined Jornaya (then LeadiD) in July 2012 to manage strategic client relationships and provide best-in-class service to the company's growing customer base. As VP of Data & Analytics Strategy, Lauren focuses on unlocking the value of Jornaya's rich dataset for the company's customers through targeted analytics and business optimization.

Prior to joining Jornaya, Lauren was the Director of Client Strategy at Ampush Media in San Francisco. As an early employee at Ampush, Lauren helped build the lead generation business, working closely with clients in the EDU vertical. Before Ampush, Lauren was an analyst on a quantitative portfolio management team at Morgan Stanley Investment Management in New York.

Outside of work, Lauren enjoys traveling, running, and the Philadelphia Eagles.

Chief Marketing Officer

Sebastian Pistritto

Sebastian_Pistritto

Chief Marketing Officer

Sebastian Pistritto

Sebastian Pistritto is the Chief Marketing Officer at Jornaya. He has over 20 years of marketing and operations experience, leveraging digital technologies, big data, and advanced analytics to drive effective and personalized marketing at scale. He leads Jornaya’s marketing and their planning, development, and execution of the organization's marketing initiatives.

Prior to joining Jornaya, Sebastian served as the Chief Marketing Officer for Regulatory DataCorp (RDC), global corporate marketing and communications initiatives, including all facets of the RDC brand, as well as the company’s digital marketing strategy. 

Earlier in his career, he led marketing efforts across multiple startups and tech companies including Bentley Systems, Analytical Graphics, RealMedia, Ravisent Technologies, and Exclaim. 

CHIEF TECHNOLOGY OFFICER

John Galvin

JohnGalvin_BWheadshot_Close.jpg

CHIEF TECHNOLOGY OFFICER

John Galvin

John Galvin is the Chief Technology Officer at Jornaya, where he oversees the strategic roadmap for the Jornaya consumer journey technology platform and drives key technology initiatives that leverage the predictive power of Jornaya’s rich data sources.

Galvin has a twenty-year track record of building highly effective engineering organizations at high-growth companies and has extensive experience developing scalable and robust state-of-the-art software products across both web and mobile. Prior to joining Jornaya, Galvin served as CTO of marketing technology leader PointRoll. Earlier in his career, Galvin led technology efforts at both start-ups and recognized brands including SIEMENS and IBM.

Vice President of Customer Success

Cristina Westwood

Cristina_Westwood

Vice President of Customer Success

Cristina Westwood

Cristina Westwood is the Vice President of Customer Success at Jornaya. In this role, she leads the overarching development and execution of Customer Success strategies centered around delivering maximum value for Jornaya's customer base. Cristina is a solutions-minded leader with over 15 years of client-focused digital operations experience. 
 
Prior to joining Jornaya, Cristina held leadership positions at prominent digital marketing technology companies, PointRoll and Sizmek.  As the VP, Operations at PointRoll, Cristina led the strategic direction, talent management and client focused initiatives for the Client Services organization. When PointRoll was acquired by Sizmek, Cristina led all PointRoll migration efforts while guiding the Client Service department through the acquisition, training and client transition processes. 
 
Throughout her career, Cristina has worked to develop and integrate customer centric solutions, build efficiency models and implement retention strategies all while driving thought leadership across multiple levels within Operational organizations.  

SVP, Sales

Matt Lohman

Matt_Lohman

SVP, Sales

Matt Lohman

Matt Lohman is the Senior Vice President of Sales at Jornaya where he is responsible for driving revenue growth and expanding marketplace presence for the company. Prior to joining Jornaya, Matt was most recently VP of Sales for Oracle’s Marketing Cloud, leading sales efforts for BlueKai, Oracle’s Data Management Platform. Lohman started with Oracle as part of the acquisition of Eloqua. He has spent the majority of his career in Business Development and Sales leadership roles for growing SaaS and DaaS businesses where he has developed and operated repeatable, actionable and scalable sales processes to achieve revenue targets.

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