Journey Weekly, September 10-17

By |September 17th, 2020|

CX Accelerate Movement Through Your Customer Lifecycle: Join this webinar on October 1 to learn how to leverage the buyer journey to accelerate your acquisition and conversion efforts.  PRIVACY  Research Shows How Consumers are Using the California Consumer Privacy Act: People are regularly opting-out of companies who sell their personal information, with “do-not-sell” being the most commonly exercised right, occurring nearly 50% of the time over access and deletion requests.  [...]

Jornaya Launches Channel Reseller & Data Licensing Program

By |September 15th, 2020|

CONSHOHOCKEN, Pa., Sept. 15, 2020 /PRNewswire/ -- Jornaya, the leading behavioral data intelligence company with a proprietary view of 400 million consumer journeys every month, has launched its channel reseller and data licensing program. This program enables strategic partners to leverage Jornaya's unique view of the consumer buying journey to create new solutions and bring more value to their customers. "For the past 9 years, our proprietary data assets were only accessible [...]

Journey Weekly, September 3-11

By |September 11th, 2020|

PRIVACY  Delivering Personal Experiences During Social Unrest and Economic Uncertainty: The question of personalization versus privacy looks at how much people are willing to give up gaining a tailored experience in return. CX  Making the Most of Behavioral Data in Your Marketing: Behavioral data is so important because, unlike demographics, behavior changes all the time. Understanding behavior allows marketers to respond to actual intent, rather than rely solely on educated [...]

Apollo Interactive Solves Complex Marketing Challenges With Jornaya Solutions

By |September 10th, 2020|

For 25 years, Apollo Interactive has connected customers with clients through engaging messaging and targeted media. Apollo's core focus is on lead generation for the insurance industry, serving clients across Health, Medicare, Life, Auto, Home, and now Pet Insurance. Apollo has also produced outstanding results for clients across a wide range of industries, including financial services, retail, entertainment, franchise, hospitality, industrial, CPG, restaurants, and manufacturing. GOAL  For Apollo, a better [...]

Making the Most of Behavioral Data in Your Marketing

By |September 9th, 2020|

Despite the rapid increases in MarTech data tools, marketers still struggle to identify in-market consumers and align their messages with the customer journey. But, with the right data sources and insights, you can get a better view of the consumer journey to improve customer acquisition and retention. Leveraging behavioral data sets widens your view of the consumer, helping you deliver better customer experience and increase your marketing performance. In fact, [...]

Journey Weekly, August 27-September 3

By |September 3rd, 2020|

PRIVACY  New Report Indicates Major Consumer Privacy Gap: People are increasingly aware of online consumer privacy issues, but also overwhelmingly feel that they do not have the tools to protect themselves and are looking to government to intervene. CX  4 Key Customer Experience Metrics Brands Should Be Tracking: Customer expectations are also changing. Following the coronavirus outbreak, customers have said they’re more likely to choose a product based on convenience, [...]

Data Reveals Changing Borrower Behavior

By |September 2nd, 2020|

The full article appeared in the September issue of Scotsman Guide. As the COVID-19 pandemic forced mortgage professionals to work remotely and operate differently than they’re used to, consumer behaviors and preferences changed as well. Many in the mortgage industry thought (and hoped) that stay-at-home recommendations would only force people to work from home for a few weeks, but that wasn’t the case. Identifying these shifts in consumer preference and [...]

Cygnus Education Continues Commitment to Transparency and Consumer Privacy by Partnering with Jornaya

By |September 1st, 2020|

CONSHOHOCKEN, Pa., Sept. 1, 2020 /PRNewswire/ -- Jornaya, whose Privacy Guardian solution is the industry standard for complying with the Telephone Consumer Protection Act (TCPA), today announced that Cygnus Education, a leading performance marketing and enrollment management solutions agency within Higher Education, has integrated Jornaya's Privacy Guardian to manage compliance risk associated with the TCPA. "Cygnus' relationship with Jornaya will not only allow our partner institutions to ensure that they have proof of consent on [...]

Top Reasons Why Compliance Officers Love Jornaya

By |August 27th, 2020|

In 2013, Jornaya developed solutions to help companies become compliant with the Telephone Consumer Protection Act (TCPA). Beyond just helping them be compliant, our solution was tailored to help these brands protect their reputations—with their customers and with their markets at large.  We’ve since extended these solutions to help our customers meet the California Consumer Privacy Act (CCPA) regulations as well as future-proofing these solutions to help with the largely [...]

Journey Weekly, August 20-27

By |August 27th, 2020|

PRIVACY  California Consumer Privacy Act (CCPA) Regulations Final: The regulations were approved on August 14 after non-substantive changes were made by the Attorney General. Companies can use the final regulations to assist in determining their compliance with the law. CX  How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology: Due to the accelerated momentum of ecommerce under COVID, CX is now a mandatory core competency—one that is [...]