Jornaya Upgrades Its Behavioral Data Tool

By |November 19th, 2020|

This story originally ran in MediaPost's Email Marketing Daily. Read the full article here. Behavioral data firm Jornaya has updated its Activate tool and is now offering it under the name Activate 3.0 in a move to help marketers determine shopping patterns. The firm made the announcement during its Journey Summit event. Jornaya contends that demographics, personas and predictive-intent models are not enough to drive ROI. In addition, they need [...]

Jornaya Releases Activate 3.0: The Next Generation of Consumer Behavioral Data & Insights

By |November 18th, 2020|

CONSHOHOCKEN, Pa., Nov. 18, 2020 /PRNewswire/ -- Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, today announced upgrades to its Activate solution during their Journey Summit—an event for the leading marketers in considered purchase industries. Activate 3.0 ushers in the next generation of consumer behavioral data and insights to marketers who want to drive more revenue by knowing more: who's actively shopping, when they're [...]

Jornaya Welcomes Ally, JD Power, Discover, US Bank, Equifax, TransUnion, and More to the Virtual Stage

By |November 12th, 2020|

CONSHOHOCKEN, Pa., Nov. 12, 2020 /PRNewswire/ -- Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, is proud to host top brands in banking, insurance, and mortgage during Journey Summit. On November 18, Journey Summit will address the rapidly evolving opportunities and trends for marketing, analytics, and compliance leaders from considered purchase industries. Hear from experts, authors, innovators, and industry leaders as they discuss: How [...]

(Re)Capture the Flag: Mortgage Edition

By |November 10th, 2020|

This story originally appeared in the November edition of MReport. Access the full article here. Many of us played Capture the Flag as kids. For those of you who are unfamiliar with the game, it’s an outdoor game with two teams. Each team has a flag (or marker of some kind) and the objective is to capture the other team’s flag, located at their base, before they capture your flag. [...]

Kissterra & Jornaya Work to Improve Compliance Within the Insurance Consumer Generation Ecosystem

By |October 27th, 2020|

Kissterra, an information technology company that develops tools for insurance and financial data management, has set out to create solutions that stand the test of time. The company’s technology has helped thousands of people find the right insurance policies online every day.  GOAL Kissterra is focused on creating innovative solutions for an ever-changing online world. The team partnered with Jornaya to help drive safe and smart business growth with Jornaya’s [...]

The Pandemic’s Impact on Consumer Shopping Behavior in Mortgage & Real Estate

By |October 22nd, 2020|

The job of a mortgage professional is to help consumers when and how they need. This is especially important in the current crisis as the behaviors of both consumers and those in the housing industry are changing.  During HousingWire Annual 2020 Jornaya’s Head of Consumer Finance Mike Eshelman and Chief Marketing Officer Rich Smith discussed consumer shopping trends and the impacts on the housing industry. Below is a Q&A with [...]

Jornaya and Retreaver Launch Real-Time TCPA Compliance Validation On Inbound Calls

By |October 21st, 2020|

CONSHOHOCKEN, Pa., Oct. 21, 2020 /PRNewswire/ -- Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call tracking platform, has built an industry leading integration with Jornaya's proprietary platform to ensure inbound calls are fully compliant prior to accepting those calls. This integration will allow for higher volumes of call advertising, creating incremental distribution and revenue [...]

Data Privacy in Automotive: How the CCPA Will Impact the Industry

By |October 20th, 2020|

Below is an excerpt from an article that originally appeared in F&I Showroom. Read the full article here. As if we don’t live in interesting enough times, we now exist in a marketplace where consumers in California (and likely the rest of the country, relatively soon) can ask you exactly how you use and sell their personal data, opt out of any of their data being sold, require you to [...]

Jornaya Honored With Society of Insurance Research 2020 President’s Organization Award

By |October 15th, 2020|

CONSHOHOCKEN, Pa., Oct. 15, 2020 /PRNewswire/ -- Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, was recently honored with the Society of Research (SIR) 2020 President's Organization Award.  Each year SIR bestows awards to individuals and companies that have made exemplary contributions to the organization and the growing SIR community. The award recognizes Jornaya's continued support of SIR and championship [...]