by Steve Johnston on September 27, 2017

Looking Forward to Journey Summit 2017!

Journey Summit 2017 is less than 2 weeks away and we are very excited to bring all of our customers, partners and friends back together again, here in Philadelphia. This year’s event is set to be our biggest and best yet! So, we wanted to give you a preview of what to expect.

What is Journey Summit?

For those who were not able to attend last year, Journey Summit is a gathering of influencers, innovators and leaders from major brands, in multiple industries, coming together to discuss the future of digital marketing and advertising. Our goal in designing the event is to provide an intimate setting for discussions, idea sharing and networking.

Evolving to Continuous, Data-Driven Customer Engagement

The focus of this year’s content is the future of digital marketing: Moving beyond individual campaigns, and how organizations and technology are enabling continuous, data-driven engagement with customers throughout their buying journeys. It is about the transformation of lead generation to customer generation

To fuel the discussion, we have broken out the agenda to cover a number of key themes which are top of mind for performance marketers:

  • The importance of identity resolution and people-based marketing
  • Finding the right data mix to fuel your analytics
  • Enabling continuous engagement
  • Integrating your marketing technology platforms and solutions
  • Understanding the emerging trends in marketing
  • And doing it all, while navigating the ever-evolving requirements for compliance with the TCPA

Hear From Thought-leaders, Innovators and Influencers

We are proud to have an esteemed group of speakers at this year’s event. They include thought leaders and innovators such as: Tina Moffett, Sr. Analyst from Forrester; Best-selling author Jonah Berger; Gayle Meyers, CMO of LUMA Partners; and Doug Weiss, Product Growth Manager at Facebook.

Engage with Industry Experts

In addition, we have a distinguished group of industry experts who are driving innovation in their organizations and industries. Speakers such as: Mike Eshelman from First Direct Lending; Jason Wehner from Northcentral University; Tracey Pickens from The General and Erik Josowitz from All Web Leads, among others.

These experts will be taking part in panel discussions, with plenty of time for Q&A. We have designed these sessions so that you can learn what innovative strategies are being implemented by your industry peers, as well as new ideas that you can borrow from other industries!

Build Your Network and Get a Taste of Philadelphia

While the speaker list for Journey Summit is impressive, the list of attendees and brands being represented is even more so.  And one of the things that we heard about from last year’s attendees was that, outside of the content, one of the most valuable aspects of the event was being afforded the opportunity to network with a such a large group of intelligent marketers from across industries. So, this year, we built 2 networking events into the conference.

  • Welcome Reception
    Monday evening at 6:00 PM, we will host the Welcome Reception at the historic Moshulu at Penn’s Landing . The "legendary" Moshulu offers a great space to socialize with an unparalleled view of the city of Philadelphia.
  • Closing Reception – Beers with Ben
    Our second networking event, Beers with Ben, begins at 5:00 PM on Tuesday evening at the Sheraton. This reception will feature a beer tasting with the folks from City Brew Tours , offering a sampling of some of Philadelphia’s best craft beers.

Join Us for a Group Run/Walk Supporting Back on Your Feet

This year, Jornaya is proud to partner with Back on My Feet Philadelphia , a non-profit group which combats homelessness through the power of running, community support and essential employment. They will lead a run/walk through a scenic part of the city, starting at 6:00 AM on Tuesday morning. The group run/walk will start and finish at the front entrance of the Sheraton - you will be back in plenty of time for coffee and breakfast! We hope that you will join us and get your day up and running with this wonderful organization.

It’s Not Too Late to Register for Journey Summit!

As we get closer to the event, it is great to see that so many of you joining us here is Philadelphia.  But for those who have registered yet, it is not too late!

Although space is limited, there are still some open seats available for Journey Summit 2017. So, if you were thinking of attending, but have not registered yet, the time to do it is now. Don’t be left behind - register now!

For those who are already registered, we look forward to seeing you soon!

If you need any assistance or have any questions regarding the event, please don’t hesitate to contact us at summit@jornaya.com !