Derived Data Element
Effective September 1, 2015, Jornaya added a new Derived Data Element to our platform. The new Derived Data Element (DDE), Consumer Intent, gives Providers and Advertisers insight into the likelihood that a consumer will take a specific action, to help you make the best decisions about how to treat that consumer.
Jornaya’s Consumer Intent is based on a broad range of consumer behavioral and intent data and has benefits for both advertisers and providers. Please contact us to learn more about how your business can benefit from utilizing Consumer Intent to help you make the best decisions on your leads.
There is no action needed from you unless you would like to block the sharing of the Consumer Intent DDE. As always, it is your choice to share LeadiD tokens, and you may also share or block access to the associated Derived Data Elements. Please note that by Opting Out, service to our mutual clients may be interrupted.
If you have questions, please contact us directly before blocking this DDE or for other inquiries by emailing us at firstname.lastname@example.org .