Jornaya Integrations Hub: Automating Timely & Relevant Consumer Outreach
I’ll never forget my first cell phone. Not because it was a great piece of technology, but because of how [...]
What Data Science Can Do for Your Marketing
Data science is all the rage these days. It seems like it's hard to walk down the street without someone [...]
Business Intelligence: Making Sense of Data & Trends
At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial [...]
Behavior Never Lies: Get to Know Your Customers Better
I was recently able to take a look at the data two of the largest marketing data providers in the [...]
LeadsCon Wrap Up: The Future of Data is Bright
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about [...]
Race to the Finish: Winning in Automotive With Behavioral Data
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]
Making Better Decisions with the Right Data
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
The Personal Touch
Mike Eshelman, Head of Consumer Finance, writes about how people-based marketing has helped improve conversions, create a better customer experience, [...]