Jornaya Integrations Hub: Automating Timely & Relevant Consumer Outreach
I’ll never forget my first cell phone. Not because it was a great piece of technology, but because of how [...]
I’ll never forget my first cell phone. Not because it was a great piece of technology, but because of how [...]
Data science is all the rage these days. It seems like it's hard to walk down the street without someone [...]
At Jornaya, we’re committed to helping our customers measure and increase business impact. Our business intelligence (BI) capabilities are crucial [...]
I was recently able to take a look at the data two of the largest marketing data providers in the [...]
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about [...]
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide [...]
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
Mike Eshelman, Head of Consumer Finance, writes about how people-based marketing has helped improve conversions, create a better customer experience, [...]