Race to the Finish: Winning in Automotive With Behavioral Data
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]
Making Better Decisions with the Right Data
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
The Personal Touch
Mike Eshelman, Head of Consumer Finance, writes about how people-based marketing has helped improve conversions, create a better customer experience, [...]
The Future of Lending Relies on Data
Mike Eshelman, Head of Consumer Finance, writes about how mortgage bankers can remain ahead of the technology curve as it [...]
Data Powers Marketing Campaigns
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of [...]
Lead-based Marketing is Dead. People-based Marketing is Thriving
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer [...]
Why the Latest Facebook Alternative Won’t Bridge the Gap Between Personalization and Data Privacy
Ross Shanken, CEO & Founder, writes about the “golden rule” for data: treat consumer data the way you would want [...]
Insights from the SoftVu Innovation Summit
SoftVu’s Innovation Summit has become a staple for leaders in the mortgage industry. This year’s event continued to offer [...]
Study: What Fast-growing Companies Know About Purchased Leads That You Don’t
Velocify study debunks some myths about perceived lead quality by examining how high-growth companies yield favorable results with purchased [...]