Behavior Never Lies: Get to Know Your Customers Better
I was recently able to take a look at the data two of the largest marketing data providers in the [...]
LeadsCon Wrap Up: The Future of Data is Bright
With all the recent attention on the misuse of data by behemoth Facebook, it’s easy to understand the concerns about [...]
Race to the Finish: Winning in Automotive With Behavioral Data
Newly available behavioral data is opening up an unprecedented world of possibilities for truly effective 1:1 marketing in automotive. For [...]
Making Better Decisions with the Right Data
As technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide [...]
Marketers Bringing Action to Big Data
Jaimie Pickles, GM of Insurance, writes about how marketers are able to see moments on a customer's digital buying journey, [...]
The Personal Touch
Mike Eshelman, Head of Consumer Finance, writes about how people-based marketing has helped improve conversions, create a better customer experience, [...]
The Future of Lending Relies on Data
Mike Eshelman, Head of Consumer Finance, writes about how mortgage bankers can remain ahead of the technology curve as it [...]
Data Powers Marketing Campaigns
Mike Eshelman, Head of Consumer Finance, and Jeremy Bowling, National Sales Manager, Union Home Mortgage, write about the use of [...]
Lead-based Marketing is Dead. People-based Marketing is Thriving
Mike Eshelman, Head of Consumer Finance, write about how marketers can leverage unique data sets to drive more personalized consumer [...]