Join Our Session
Monday, September 23
4:20 PM – 4:55 PM
Dynamic People-based Marketing Using Alternative Data
Moderator: Mike Eshelman, Head of Finance, Jornaya
Speakers: Tanya Hayre, Head of Public Relations, Better; Barbara Yolles, Chief Strategy Officer, The Money Source
With 88% of consumers choosing to fund their mortgage with the first or second lender they engage with, it is becoming vitally important to gain a better understanding of consumers along their shopping journey, from the first moment of thought through funding and beyond. In this session, learn how data-driven marketers are deploying dynamic people-based marketing strategies by leveraging alternative data sets to win more business now, as well as, set the stage to recapture customers for their next transaction in the future.