Why the new name?

In 2011, we set out to solve a pervasive problem in the lead marketplace, an industry in which lead buyers and lead sellers understood little about the conversion potential of the leads they were exchanging.

More than 4 billion consumer events later, the insights that you’ve helped us uncover have had a transformative impact on the way the industry operates. These insights, though, had far wider potential than even we originally imagined.

Your partnership with LeadiD helped us discover that very few consumers make “overnight” purchases. On the contrary, most purchases are highly-considered decisions that take place over the days, weeks, and even months.

In short, the consumer’s journey matters. With that in mind, and to represent the tremendous opportunity that comes with understanding consumer journey insights, we’ve decided to rebrand into Jornaya.

The new corporate brand reflects the critical role Jornaya’s predictive analytics platform plays in providing insight into the consumer purchase journey. 

What exactly is changing?

  Old New
Public name LeadiD Jornaya
Legal name Lead Intelligence Inc. Lead Intelligence Inc.
Product names Basic Audit
TCPA Compliance
Consumer Intent Score
Jornaya Intelligence
TCPA Guardian
Jornaya Predict
Token Name LeadiD LeadiD

What will the change mean?

Although our name has changed, our commitment to great products and service is the same as it was before. We will continue to be easy to work with, provide data and insights that transforms your business, and help you maximize the conversion potential of all your consumers.

Will the LeadiD name go away completely or be incorporated into any existing products?

The term “LeadiD” remains as the name as the token that is generated as a result of a consumer or call center’s interaction with a web form.

Does this change my contract with your company?

No, if you currently work with us nothing about product functionality and service commitments will change.

When can we start using the new logo?

Many of you have showed your commitment to the LeadiD data standard by displaying our logo on your website, business cards, etc. We invite you to do the same now that we are Jornaya. https://www.jornaya.com/leadid-seal 

Will I still be working with the same account manager?

Absolutely. Business will go on as usual, and if you have any questions about our rebrand, feel free to contact your current account manager.

Will I need to re-register for your online portal?

Your account will remain intact with us and your username and password will remain unchanged.

If you’re not signed up with our portal, you can register here.

Is your billing address changing?

Yes, our billing address is:

1001 East Hector Street, Suite #230
Conshohocken,  PA   19428

Will our integrations with the AppMarketplace still work?

Yes, same as they always have!

How do I contact my sales or account rep?

Each team member has now switched from using @leadid.com to the @jornaya.com email address, and will reply to your emails through the @jornaya.com address. Our phone number has not changed. It is still (267) 460-7287

Will I need to make any changes in my Lead Management System?


I noticed on your website that your products have changed. How will this affect me?

It's just a name change. Jornaya is continuing to deliver the same great products and services exactly as you've purchased them.

How can I help Jornaya?

You’ve already helped us tremendously up to this point, but if you’d like to take a step further, how about a case study? We also greatly value your referrals!

How can I learn more about the new Jornaya brand and what it represents?

If you have one, your account manager or customer success manager will be happy to talk you through the changes in more detail. 

Will Jornaya’s name change have any effect on my AppMarketplace products?

Not at all! If you are currently leveraging any of the great products in our AppMarketplace, your contracts will not be affected at all.

What about the Orange Kicks?

Orange Kicks has been a cultural and marketing symbol of LeadiD and for the time being they will remain so. Our team members will continue to wear Orange Kicks, and the Jornaya logo and color scheme still intentionally hold onto the orange affiliation.