Customer Journeys in Major-Life Purchase Markets

Marketers who don’t deliver on customer expectations do so at their own peril

Today’s customers demand a superior shopping experience, especially with major-life purchases that revolve around the critical parts of our personal lives – home, transportation, education, and health. With more choices, more access to information, and less incentive to be loyal, customers are firmly in control of their relationships with companies.

In this report, you will take a deeper dive into:

  • The anatomy of a Major-Life Purchase
  • Decision-Making Process for Major-Life Purchase
  • Attributes of a Major-Life Purchase Marketer
  • Understanding the Major-Life Purchase Journey Through Behavior

Create an outstanding experience for your customer.

Download the report to learn more about the framework of successful practices to create customer lifetime value.

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