MAY 5, 2020

Journey Summit is the only thought leadership event focused on major-life purchases industries, such as automotive, education, consumer finance, and insurance.

Bringing together more than 200 attendees for engaging and interactive sessions, Journey Summit provides an intimate setting for networking and learning.

Summit provides a forum for marketing, analytics, and compliance leaders from considered purchase industries to discuss current topics and the latest trends.

Register for Journey Summit 2020 Now

Thought Leaders Discussing the Latest Trends in
Major-Life Purchase Marketing

Attendees learn from and network with some of the foremost marketing technology experts, authors, innovators, and industry leaders as they discuss the latest trends in Major-Life Purchase Marketing.

We’re excited to announce that Adam Grant, Organizational Psychologist, The Wharton School of Business; Bestselling Author; Host: WorkLife, a TED Original Podcast, will present the keynote address at Journey Summit on May 5, 2020.

Our Venue

Barnes Foundation 

The Barnes Foundation is home to one of the world’s finest art collections of impressionist, post-impressionist, and early modernist paintings, with especially deep holdings in Renoir, Cézanne, Matisse, and Picasso. It’s both modern and intimate, providing the perfect environment for our Summit.

Network with the best and brightest in marketing

A sample of attendees from previous years


Major-life purchases (MLPs) are things like mortgages, insurance, cars, degrees, and houses. These are big-ticket items that entail a complex buying decision and emotional risk for the buyer. The customer journey takes weeks, or even months, and involves a lot of research, consideration, and comparison.

When it comes to influencing a person to make an MLP decision, marketing strategies have to be different. Join us a Journey Summit to help you with these challenges!


The Logan Philadelphia

This luxury hotel is set in the heart of Philadelphia and its popular attractions. Featuring stunning rooms, a selection of fantastic restaurants, spa services, its the perfect location for our best Summit yet!


We recommend flying into Philadelphia International Airport (PHL), which is a short, fifteen minute car ride into Philadelphia.

LYFT and UBER are available in and around Philadelphia. These will be less costly than a taxi.

Directions from the airport to the hotel: Exit north to I-95 N to N 22nd St. Take the exit toward Ben Franklin PKWY from 1-676W/US-30W. Take The Benjamin Franklin PKWY to The Logan.