2020 Jornaya ACE Award Application – Intelligence Idol
Are you learning more about your leads to get a better sense of the journey behind the consumer? Are you actively working with lead providers to ensure they are sending you their best leads? This award is to recognize a company that is not playing around when it comes to their lead channel. They have implemented Jornaya Intelligence data to create rejection rules, remediate provider relationships, and/or optimize their bidding strategy. They are matching Intelligence data with their own outcomes to constantly push the needle and increase return on investment.
Primary judging criteria: campaign results related to business metrics.
- Impact of lead filtering/ routing strategies based on Jornaya Intelligence data
- ROI and results of reinvested spend
- % of low performing leads eliminated
- Use of outcome data to create custom recommendations based on conversion milestones
- Increase in conversion rate, # of new outcomes, revenue increases as result of JI filters and provider remediation
- Submission deadline is 03/31/2020
- Finalists will be notified on April 17, 2020
- Winners will be announced on May 5, 2020 at Jornaya Summit