2020 Jornaya ACE Award Application – Journey First Marketer
Does your organization put the consumer journey first by optimizing outreach to a consumer in a way that aligns with a consumer’s shopping journey? This award recognizes an organization who understands how to meet a consumer where they are on their shopping journey, and deliver an exceptional experience that increases engagement and adds value to a consumer’s shopping experience.
Primary judging criteria: campaign results related to business metrics.
- Can demonstrate a keen focus on the consumer journey in their marketing efforts
- Can effectively use Jornaya data in understanding the consumer shopping journey
- Can demonstrate how Jornaya has impacted the approach to being a Journey-First Marketer
- Can demonstrate measurable positive impacts for their consumers by focusing on the consumer journey
- Submission deadline is 03/31/2019
- Finalists will be notified on April 17, 2019
- Winners will be announced on May 5, 2019 at Jornaya Summit