2020 Jornaya ACE Award Application – Journey First Marketer

Does your organization put the consumer journey first by optimizing outreach to a consumer in a way that aligns with a consumer’s shopping journey? This award recognizes an organization who understands how to meet a consumer where they are on their shopping journey, and deliver an exceptional experience that increases engagement and adds value to a consumer’s shopping experience. 

Primary judging criteria: campaign results related to business metrics.

  • Can demonstrate a keen focus on the consumer journey in their marketing efforts
  • Can effectively use Jornaya data in understanding the consumer shopping journey
  • Can demonstrate how Jornaya has impacted the approach to being a Journey-First Marketer
  • Can demonstrate measurable positive impacts for their consumers by focusing on the consumer journey   

Submission Information:

  • Submission deadline is 03/31/2019 
  • Finalists will be notified on April 17, 2019
  • Winners will be announced on May 5, 2019 at Jornaya Summit
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