2020 Jornaya ACE Award Application – Multi-Channel Champion
Are you someone who looks at the bigger picture, thinking across channels and creating comprehensive marketing plans? This award is to recognize the company who creates personalized experiences with messaging and promotions across multiple channels (web, social, mobile, email, calls, text, direct mail), and interjects Jornaya data into their marketing mix. This company is attracting and retaining their ideal customers by using Jornaya data to target and segment across these channels. Using Jornaya data, this organization sees an increase in the return on investment in these marketing campaigns.
Primary judging criteria: campaign results related to business metrics.
- Number of channels used
- Creativity of content within the channel
- Increase in conversion rate, number of new outcomes, revenue increases
- Creative use of Jornaya data for segmentation
Note: Submissions will be judged on campaign results related to business metrics and on the number of channels used.
- Submission deadline is 03/31/2019
- Finalists will be notified on April 17, 2019
- Winners will be announced on May 5, 2019 at Jornaya Summit