A Focus on Trust, Transparency, and Transformation

On November 18, 2020 Jornaya brought together leaders in marketing, compliance, technology, and analytics for our first-ever Virtual Journey Summit. With customer expectations changing daily, we built our agenda to Focus on Trust, Transparency, and Transformation. If you missed the event or would like access to the presentations on demand, please complete the form.

Access Virtual Journey Summit 2020 On Demand

Access to the sessions is available on demand at no cost. However, if you would like, you can join us in making a donation to one of three organizations making a positive impact.

Back on My Feet

Back on My Feet (BOMF) combats homelessness through the power of running, community support, and essential employment and housing resources.

Equal Justice Initiative

The Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.

The Fiaria Project

Through the creation of “transition kits,” The Fiaria Project provides foster children with essential clothing, toiletries, and other basic items. The organization partners with area foster agencies and other organizations to distribute kits to families in need.



11:15 am – 12:00 pm

Keynote: How Customer Centricity Can Transform our New Reality
Speaker: Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania

12:15 pm – 12:40 pm

Banking & Mortgage Behavior Insights: Discussion Rooms
Speaker: Mike Eshelman, Head of Consumer Finance, Jornaya

12:15 pm – 12:40 pm

Insurance Behavior Insights: Discussion Rooms
Speakers: Jaimie Pickles, GM of Insurance, Jornaya; Jeff Piotrowski, Director of Insurance, Jornaya; Donna Jermer, Sr. VP, Marketing, iptiQ by Swiss RE; Jose Vargas, Co-Founder & President, Healthcare.com; and Kevin Leslie, Strategic Marketing Officer, Equifax

12:45 pm – 1:15 pm

Transforming Customer Experience & Creating Better Engagement
Moderator: Rich Smith, Chief Marketing Officer, Jornaya
Panelists: Craig Martin, Managing Director, Wealth & Lending Intelligence, J.D. Power; Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally; and Laura Zimmerman, CMO/EVP, Vericity (eFinancial/Fidelity Life)

1:20 pm – 1:50 pm

The Future of Consumer Privacy: Honoring Consumer Privacy to Build Trust and Transparency
Moderator: Matt Lohman, Chief Revenue Officer, Jornaya
Panelists: Julia Shullman, General Counsel & Chief Privacy Officer, TripleLift; Keith Toney, Chief Data Officer, Discover; and Jill Ties, SVP/Consumer Lending Market Strategy, US Bank

2:00 pm – 2:30 pm

How to Use Behavioral Data & Insights to Drive Marketing ROI
Moderator: Rich Smith, Chief Marketing Officer, Jornaya
Panelists: Lena Bourgeois, SVP & General Manager, Automotive Services, Equifax; David Drotos, Vice President, Insurance Solutions, TransUnion; and Sue Woodard, Chief Customer Officer, Total Expert; and Christine Frohlich, Vice President Data Operations, Experian

2:30 pm – 2:50 pm

The Future of Behavioral Data: Jornaya Activate 3.0
Speaker: Ryan MacKnight, VP of Product, Jornaya


Journey Summit

Journey Summit is the only thought leadership event focused on major-life purchases industries, such as automotive, education, consumer finance, and insurance. Summit events are a forum for marketing, analytics, and compliance leaders from considered purchase industries to discuss current topics and trends.