PRIVACY 

New Report Indicates Major Consumer Privacy Gap: People are increasingly aware of online consumer privacy issues, but also overwhelmingly feel that they do not have the tools to protect themselves and are looking to government to intervene.

CX 

4 Key Customer Experience Metrics Brands Should Be Tracking: Customer expectations are also changing. Following the coronavirus outbreak, customers have said they’re more likely to choose a product based on convenience, health, safety, and purpose than they are brand loyalty. 

INSURANCE

Agents Could Do More to Service Clients’ Needs, Study Finds: A survey from Nationwide found that agents are confident they are meeting the needs of their customers. Yet, some business owners and consumers have a different perspective on the services agents should provide.

CONSUMER FINANCE

Data Reveals Changing Borrower Behavior: Identifying shifts in consumer preference and behavior can save originators significant time and resources in the COVID-19 landscape as they adapt to being even more thoughtful in their outreach. 

EDUCATION 

Cygnus Education Continues Commitment to Transparency and Consumer Privacy by Partnering with Jornaya: Cygnus Education, a leading performance marketing and enrollment management solutions agency within Higher Education, has integrated Jornaya’s Privacy Guardian to manage compliance risk associated with the TCPA.

AUTO

The Future of Automotive Marketing in a Customer-Centric World: New research provides a comprehensive look at how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions, and digital experiences are to be orchestrated in a customer-centric focused future.