New Report Indicates Major Consumer Privacy Gap: People are increasingly aware of online consumer privacy issues, but also overwhelmingly feel that they do not have the tools to protect themselves and are looking to government to intervene.
4 Key Customer Experience Metrics Brands Should Be Tracking: Customer expectations are also changing. Following the coronavirus outbreak, customers have said they’re more likely to choose a product based on convenience, health, safety, and purpose than they are brand loyalty.
Agents Could Do More to Service Clients’ Needs, Study Finds: A survey from Nationwide found that agents are confident they are meeting the needs of their customers. Yet, some business owners and consumers have a different perspective on the services agents should provide.
Data Reveals Changing Borrower Behavior: Identifying shifts in consumer preference and behavior can save originators significant time and resources in the COVID-19 landscape as they adapt to being even more thoughtful in their outreach.
Cygnus Education Continues Commitment to Transparency and Consumer Privacy by Partnering with Jornaya: Cygnus Education, a leading performance marketing and enrollment management solutions agency within Higher Education, has integrated Jornaya’s Privacy Guardian to manage compliance risk associated with the TCPA.
The Future of Automotive Marketing in a Customer-Centric World: New research provides a comprehensive look at how automakers are using data in new and innovative ways, both pre- and post-pandemic, setting the tone for how brand management, promotions, and digital experiences are to be orchestrated in a customer-centric focused future.