Keys to Success in the New Data Economy: Research into data-driven marketing maturity by Boston Consulting Group (BCG) and Google finds only 2% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.
In the Age of Privacy, Retention Is the New Acquisition: New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. That makes retention more important than ever, and transactional email is here to help.
Data Privacy for Dealers: A Closer Look at CCPA: The California Consumer Privacy Act (CCPA) is an example of legislation making it mandatory for dealerships to be transparent in how they collect, use, and disclose personal information.
Bold Prediction on Customer Experience: Companies will again pledge major focus on improving the customer experience, and then—ready for the bold prediction—little will change.
Mortgage Industry Success Requires Balance: Managing details is a crucial part of achieving your business goals.
How Technology Is Changing the Future of Higher Education: Labs test artificial intelligence, virtual reality, and other innovations that could improve learning and lower costs for Generation Z and beyond.