Marketers Increase Investments in Customer Experience: Marketing leaders say they’re ramping up investments in overall customer experience to distinguish their brands from the competition, according to new data from The CMO Survey.
Updated Draft CCPA Regs: Comments on the second draft of the California attorney general’s implementation regs for the California Consumer Privacy Act (CCPA) are rolling in, and no one seems all that satisfied.
Market Boundaries are Blurring: The lesson for insurers about market boundaries is that the industry isn’t simply being reshaped, it is being “unshaped.”
More People Want to Purchase a Home This Year, But Will They be Able To? 84% of Americans said buying a home is a priority to them.
Still Not Using Data to Inform Decisions and Policy: Two recent surveys suggest that for many institutions, the investment is not working out very well.
Data, Personalization Key to Creating Omnichannel Retail Experience: The key to a successful omnichannel buying experience is leveraging data that dealers have at their fingertips.