PRIVACY 

As Pandemic Quarantines Lift, Brand Marketing Cannot Maintain Status Quo: Going forward, brand loyalty will be driven by consumer perception of a brand’s behavior, its respect for their privacy and its acknowledgment of their personal data’s value. 

CX

Five Pandemic-Induced Trends That Will Change Business and Technology Over the Next Decade: Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently, according to Forrester.

In Support of Equality and Social Justice

Proud to support organizations fighting against systemic racism, working to change the system, and dedicated to equality and social justice. In June, Jornaya matched employee donations to Black Lives Matter Philly, NAACP Legal Defense and Educational Fund, Inc., and Equal Justice Initiative. We continue to stand together in this fight.

INSURANCE

Progressive Insurers Will Use Their Data Better in the Future: They’ll build their businesses around data and become data-powered companies.

CONSUMER FINANCE

Homebuyers More Likely to Purchase a Home Entirely Online: Digital tools are widely available and the coronavirus pandemic has given folks added motivation to buy or sell a home without leaving their current residence.

EDUCATION 

Will Push to Reopen Threaten Aid? As Congress mulls another coronavirus relief package, higher education lobbyists worry any aid will be focused on reopening and ignore billions in financial losses by colleges.

AUTO

How Can Auto Dealers Pull Out of the Pandemic Sales Slump? To stay relevant and ahead of the competition is for auto dealers’ marketing teams and the marketing agencies who work on behalf of dealerships to accurately track the journeys of customers who are still buying.