How CMOs Can Avoid Taking Huge Risks With Their Advertising Data: If there was ever a time for all marketers to seriously rethink the parameters and prerequisites of the data they employ, it’s now. And it boils down to one essential spoke in the data safety wheel: traceable and trustworthy consent.
Using The Right Data to Understand Consumer Behavior: Understand ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior.
Direct mail works when you know how to work it. It takes a partner who is able to build a sophisticated model that targets the right consumers at the right time, says Steve Godwin, President at Analytic Marketing Partners (AMP), in this episode of Jornaya Talks Mortgage. Godwin, who has 35 years of experience in direct marketing, data modeling, analytics, and strategic business consulting joins longtime friend Mike Eshelman, Head of Consumer Finance at Jornaya, to talk about ways to analyze specific direct marketing initiatives. Hear how direct mail can be your secret weapon. Listen Today!
4 Keys to Agency Modernization: Agencies must modernize to survive, but where do you start? Here are four guideposts that can help.
Work-From-Home Orders Causing Shift in Moving Trends: According to Redfin, a record number of Americans (27.4%) are looking to relocate to areas where they can have more space, especially with room for office space given work-from-home orders.
The Great Unbundling of Higher Education Starts Now: Survival requires embracing unbundling, even at the risk of accelerating cannibalization of the legacy bundle.
The Coronavirus Threatens Auto Industry Recovery as Cases Rise and More Employees Miss Work: Concerns are growing as to whether U.S. automakers will be able to keep factories running amid high absenteeism and increasing coronavirus cases.