How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic: Despite privacy concerns, a recent survey shows three-quarters (75%) strongly or slightly agree data can be used to greatly benefit people if properly managed, and approve of the use of data during the pandemic, including for COVID-19 contact tracing (62%) and identifying at-risk populations (71%).
Email Seen as Top Engagement Tool, Post COVID-19: Of the marketers polled in a recent survey, 39% expect email to be one of the top three sources of B2C conversions post COVID-19, versus 28% pre-pandemic. Email ranks only behind social, which is cited by 49%. Prior to COVID-19, email was ranked behind search (35%) and referrals/word of mouth (33%) in producing conversions.
Bigger Disruptor: Lemonade or Tesla? With its spectacular IPO, Lemonade has the attention of the insurance world, but Tesla may be the bigger disruptor in the long run.
Pandemic Increasing Mortgage Consumer Expectations, According to JD Power: With the COVID-19 crisis stretching on and more borrowers falling into at-risk territory, potentially elevated call volumes offer an opportunity for servicers to step up their customer service.
University of Arizona’s Big Online Push: Former for-profit Ashford University, which enrolls 35,000 students, will become the new, nonprofit University of Arizona Global Campus.
As Dealers Restart Marketing, Some are Returning to Listings Sites: Some dealerships paused or canceled their subscriptions to online shopping sites such as Cars.com, CarGurus and TrueCar starting in March when some states began requiring showrooms to close.