Jornaya commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the ROI of Jornaya’s Activate solution. According to the results of the study, data and insights from Jornaya’s Activate solution can significantly increase acquisition, retention, and cross-sell efforts. Companies are seeing benefits of $2.7M and a 191% ROI over 3 years. Download your copy of The Total Economic Impact of Jornaya Activate. 

PRIVACY 

What to Watch for in Federal Data Privacy Legislation: A draft of a federal data privacy and security bill takes into consideration leading practices for the states and those abroad. 

CX

How Real Is Your Real-time Marketing? The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.

INSURANCE

5 Trends To Better Understand Insurance Consumers: Providers can lead with data to better understand how behavior drives decisions so they know where to focus their time and dollars.

CONSUMER FINANCE

Borrowers in Forbearance can Defer all Missed Payments Until the end of Their Loan: With nearly 4 million borrowers in forbearance on their mortgage, the question still remains of just what happens when their forbearance period ends. 

EDUCATION 

How COVID-19 is Driving a Long-overdue Revolution in Education: Can traditional, campus-based universities adapt by choosing the right technologies and approaches for educating and engaging their students?

AUTO

How COVID-19 has Changed the Automotive Business: Volvo presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.

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