Jornaya Activate provides the earliest indicators of buyer intent for major-life purchase (MLP) marketers in automotive, education, insurance, and mortgage. To understand the impact of Activate, we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study. On average, the study found a 5% retention improvement per year. In the course of the research, one interviewed customer told Forrester: “We feel that our Jornaya investment is one of our smartest ones because it helps us get in front of the prospects we need to be in front of.” Read more in the study

PRIVACY 

COVID-19 Inspires Federal Consumer Privacy Act: The COVID-19 Consumer Data Protection Act (the “Act”) aims to heighten protection for American’s data by imposing requirements on businesses similar to those seen in the GDPR and CCPA. 

CX

From Customer Experience to Conversational Experience – How Messaging Will Reshape Service: Seven out of 10 businesses think they’re communicating with customers effectively, but only two in 10 customers agree.

INSURANCE

Roads are Emptier but Riskier During Coronavirus Quarantine: Preliminary data from the National Safety Council indicate a year-over-year 14% jump in fatality rates per miles driven in March, in spite of an 8% drop in the total number of roadway deaths compared to March 2019.

CONSUMER FINANCE

Mortgage Companies Top List for COVID-related Complaints: Mortgage companies top the list for COVID-19-related consumer complaints, according to new data from the Consumer Financial Protection Bureau.

EDUCATION 

The Challenge of Equity in Higher Education Under COVID-19: What the next 12 months will look like for colleges and universities is uncertain. At the time of this writing, some schools have announced plans for the fall semester, while others are still in the planning stages. 

AUTO

While U.S. Economy Slides, Heartland Auto Dealers Cry Out for More Trucks: Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot.

UPCOMING EVENTS

Lead Generation Week

Thursday, May 28 | 8:00 am – 8:45 am ET

Insurance – Opportunities Abound But Challenges Lurk

LeadsCouncil Webinar

Thursday, June 4

Details coming soon!

Connecting with the Insurance Consumers of Tomorrow

Thursday, June 18 | 2:00 pm – 3:00 pm ET 

Register Here!