FTC Commissioner Outlines Wishes for Federal Privacy Law: Consumers should be on equal footing for the rights and benefits they receive under federal law, Christine Wilson explained.
Cookieless Web – 3 Areas to Watch in the Second Half of 2020: Marketers built their measurement schemes from the data provided by cookies. Now they must devise other ways to measure, but will they be as effective?
Jornaya Activate provides the earliest indicators of buyer intent for major-life purchase (MLP) marketers in automotive, education, insurance, and mortgage. This behavioral data helps marketers make real-time decisions about consumer intent. To explore the business benefits of our Activate solution we commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study. The study found that companies using Activate can expect to see $1.7M in customer retention and cross-sell benefits. Read more.
The Society of Insurance Research (SIR) COVID-19 Survey Results: Access the SIR survey to learn how the COVID-19 pandemic is impacting business travel, potential conference attendance, staffing, budgets, work from home arrangements, professional development, and professional membership plans.
What if it’s an O-shaped Recovery? As the nation seeks to move beyond the chaos of the coronavirus pandemic, predictions of what an economic resurrection will resemble has created something of an alphabet-based guessing game.
Higher Education Groups ask Congress to Protect Universities: More than 75 higher education organizations signed a letter to congressional leaders asking for temporary liability protections for universities facing lawsuits related to the COVID-19 pandemic.
What It Takes to Sell Cars In a Pandemic: While much of the economy continues its free fall, car sales have been on the rise for six straight weeks, according to data from J.D. Power, a marketing data and analytics company.
LeadsCouncil Webinar: Insurance Post COVID-19
Thursday, June 4 | 3:00 pm – 4:00 pm ET
Jaimie Pickles, GM of Insurance, Jornaya
Donna Jermer, SVP Marketing at iptiQ by Swiss Re
Perry Olson, State Farm Insurance Agent
Mike Myers, Competitive Intelligence Leader at USAA, and President Elect, Society of Insurance Research
Connecting with the Insurance Consumers of Tomorrow
Thursday, June 18 | 2:00 pm – 3:00 pm ET