Score helps insurers target the highest intent consumers for improved customer acquisition outcomes
Redmond, WA and Philadelphia, PA – September 28, 2016 – Jornaya, the consumer journey insights platform, and MediaAlpha, the leader in programmatic technology for vertical search media, today announced the availability of Quote Score, powered by Jornaya. This jointly developed audience targeting technology, purposely built for the insurance industry, is designed to identify consumers who are most likely to request an insurance rate quote and then bind a policy. Quote Score, powered by Jornaya is the latest data integration made available through MediaAlpha for Advertisers to help advertisers make better buying decisions.
Using data and insights that cannot be sourced elsewhere, Jornaya provides a quantifiable measure of intent that can improve how real-time bidding strategies are optimized within the MediaAlpha Platform. Quote Score is available exclusively as an advanced targeting feature within MediaAlpha for Advertisers, and is easy to deploy as a plug-and-play solution within the campaign management module.
MediaAlpha for Advertisers is a real-time buying platform for vertical search media that enables advertisers to transparently acquire the right audiences at the right price. The MediaAlpha Platform offers advanced campaign management and optimization tools for marketers, and easily integrates with 1st and 3rd party data sources to enhance targeting and bidding strategies. The Jornaya integration is the latest data innovation on the platform helping to bring marketers one step closer towards understanding the true level of intent for each consumer in his/her search for an insurance policy.
“We’re constantly developing innovative solutions for our insurance partners to advance their customer acquisition programs," said Steve Yi, Co-founder and CEO of MediaAlpha. "The launch of Quote Score is our latest innovation to deliver advanced data solutions that empower our Advertiser and Publisher partners to make better decisions."
Jornaya represents the next evolution of predictive lead scoring. While existing scoring solutions do a good job of identifying the demographic characteristics of insurance shoppers, or the source of traffic, they do not account for observed behaviors that are indicative of intent. This means that insurers may be overlooking high-intent shoppers, causing them to miss significant engagement opportunities. Jornaya improves on those models by incorporating the real-time behaviors of consumers in every part of the consumer funnel.
“We’re delighted to integrate our technology into MediaAlpha’s stack of sophisticated, real-time tools to improve advertiser performance,” said Ross Shanken, Jornaya CEO. “We expect Quote Score will become an indispensable yield optimization tool as advertisers using it will gain measurable performance improvements in their overall policy conversions .”
"Both MediaAlpha and Jornaya continue to bring fresh-thinking to the digital marketing landscape,” said Eric Seidelman, Partner, UM, a leading digital ad agency. “We welcome innovative technology like this because it has the potential of helping us make better marketing decisions for our insurance clients.”
Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.
MediaAlpha innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. The company’s proprietary technology powers over 25 million annual transactions totaling more than $200 million in annual transaction volume across insurance, travel, personal finance, education, and the home services sectors. For more information, visit www.mediaalpha.com .