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by Jornaya on February 1, 2018

TheCompleteLead, LLC Establishes Jornaya Intelligence as the Foundation of its Platform

Leverages Jornaya Consumer Insights to Enhance Lead Quality for Insurance Agents

Philadelphia, PA, February 1, 2018 —Jornaya, the fast-growing consumer journey insights platform, today announced that TheCompleteLead, LLC (TCL) a neutral, centralized lead ordering platform for insurance agents, has integrated Jornaya’s Intelligence solution to provide increased transparency across the consumers’ insurance shopping journey in real-time.  All leads provided to TCL platform are required to include a LeadiD so that discrete lead level information can be accessed  BEFORE an agent buys a lead.

Jornaya Intelligence is an independent witness to over 200M consumer events per month across more than 30,000 web domains. The proprietary data, which Jornaya Intelligence provides, helps brands understand the value of each lead, receive a more complete view of consumer behavior, and ultimately improve lead performance.

“Jornaya Intelligence gives us consumer journey insights and data regarding key attributes of leads, delivering greater transparency in the lead acquisition process,” said, Tom Shriver, CEO, TheCompleteLead, LLC. “This is a critical piece of our offering, helping us validate and filter leads on behalf of our customers and holding the lead sellers accountable.  For the first time, an agent can see authoritative lead level insights  and know for example, how old a lead is."

“By leveraging the insights provided by Jornaya Intelligence, TheCompleteLead, LLC is offering a comprehensive solution to insurance agents that has never been offered before,” said Ross Shanken, CEO, Jornaya. “Jornaya is the only technology available that independently witnesses the event when the consumer completes the online lead form and TCL is the only platform offering this to individual agents.  We are excited to work with TheCompleteLead and help them build a best in class platform for insurance agents.”

Jornaya’s software-as-a-service (SaaS) platform delivers actionable intelligence to identify high-intent prospects. Additionally, the Jornaya platform has unmatched visibility into consumer journeys and insights. Its technology provides first-hand witness to everything the consumer does across devices, browsers and web properties. Jornaya gives publishers and marketers high-value data and insights that cannot be found from any other source.

About TheCompleteLead

TheCompleteLead, LLC (TCL) is a centralized lead ordering platform for insurance agents where they can order Auto and Home leads from multiple vendors knowing the lead has been validated and verified BEFORE they buy the lead.  Agents benefit from the power of TheCompleteLead and its ability to help them optimize lead acquisition, lead quality and compliance.  Visit to learn more.

About Jornaya

Jornaya is the consumer journey insight platform that provides publishers, marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decision process or toolkit. Visit for more information.