TIMING IS EVERYTHING
See you in Vegas! | March 30 – April 1
Join Our Sessions
TUESDAY | MARCH 31
12:15 PM – 1:15 PM
Room: Champagne Room 2
Lunch & Learn Roundtable Lab: What Marketers Need to Know to Own the Mortgage and Insurance Customer Buying Journey
Hosted By: Infutor Data Solutions
Presented By: Stuart Lazarus, VP of Lead Gen Solutions, Infutor Data Solutions; Mike Eshelman, Head of Consumer Finance, Jornaya; Jeff Piotrowski, Senior Director, Jornaya
In a world where everything is data-driven and real-time, Mortgage and Insurance Marketers need to understand their unique customer buying journey so they can positively impact each engagement, from first touch through conversion.
In this lunch and learn session, Infutor Data Solutions, an industry leading expert in identity data and lead generation solutions, and Jornaya, a leader in data-as-a-service for major-life purchase markets, will facilitate a roundtable discussion talking about the key challenges marketers face at each point in the path to purchase.
This interactive session will encourage audience participation as leaders in the Mortgage and Insurance industry will look at key obstacles through the buying journey, the lack of data at key decision points through the process and how our collective clients have overcome challenges to significantly impact their mortgage and insurance lead conversions.
WEDNESDAY | MARCH 31
1:30 PM – 2:15 PM
Room: Versailles 1 & 2
SMS & Call Marketing
Moderated By: Ross Shanken, Founder & CEO, Jornaya
Presented By: Aaron Christopher (A.C.) Evans, Founder and CEO, Drips; Michele Shuster, Partner, CIPP/US, CECP, Mac Murray & Shuster LLP; Ryan Hemker, Segment Manager, Strategic Partnerships, Liberty Mutual; Gregg Johnson, CEO, Invoca
Consumer communication trends are ever changing. These changes and advancements create opportunity, but there are rules to follow to stay compliant. There are many methodologies and a low barrier to entry to making calls and sending texts. Hear first-hand about these established methodologies to communicate efficiently and effectively with your consumers. This panel features a best-in-class line up of brands, agencies, and technologies that will share their learnings, insights and opinions on what is working and what’s next.
- Discover things you need to know to stay compliant in 2020
- Find out how to make these channels work for you earn
- Learn how best-in-class brands like Liberty Mutual are driving innovation
- Hear first-hand what NOT to do (bloopers and worst practices)
- Gain tangible takeaways on how to integrate these best practices today
WEDNESDAY | April 1
10:45 AM – 11:20 AM
Room: Versailles 3 & 4
From Automated Insurance Leads to Customer Engagement: How Agents and Carriers Compete in a Fast-Changing Digital World
Moderated By: Jeff Piotrowski, Senior Director, Jornaya
Presented By: Perry Olson, Agent/Owner, State Farm; Troy Korsgaden, President & Agent, Korsgaden International & Korsgaden/Jansma Farmers Insurance Agency
Click-to-call and click-to-message, warm transfers, social, content, local – all effective approaches to being successful with insurance leads. But as consumers look for convenience and efficient ways to save time and money, agencies and agents are meeting those needs in new and unique ways. In short, insurance lead gen is always evolving and the marketer’s job is never done. Join us as we look at how marketers are succeeding today engaging customers, how they’re using analytics and automation, AI and machine learning to maximize value and remove roadblocks, and where insurance is headed.
- Understand why properly vetting your calls will get you to more people you can help vs. those you can’t
- Learn how analytics are the competitive advantage to getting your next conversion
- Discover why content creation and customer care are more important than you think
WEDNESDAY | MARCH 6
1:40 PM – 2:15 PM
Room: Grand Ballroom DE
Mortgage Lead Gen: Today’s Market Changes Driving Tomorrow’s Lending Opportunities
Moderated By: Matt Dowd, VP, Product Management, Ellie Mae
Presented By: Eli Schwarz, Senior Director, Enterprise Partnerships, Jornaya
2019 promises to be a pivotal year in the digital transformation of mortgage lending. Technology continues to revolutionize consumer demand. Shifting demographics and markets are challenging the status quo. Innovations in digital-first capabilities that add convenience, speed and transparency to the customer experience are re-shaping the mortgage landscape. Join us as we examine trends that have the biggest implications for lenders and ways to address the evolving challenges of today’s home buyers.
- Learn which emerging home ownership and finance trends have the biggest implications for your business
- Uncover the highest value opportunities for your organization’s growth and increased market share
- Identify competitive differentiation strategies that leverage these trends and help you secure more customers for life
MONDAY | MARCH 4
2:00 PM – 5:30 PM
Emcee: Mike Eshelman, Head of Consumer Finance, Jornaya
The LeadsCon Seller’s Summit, produced by LeadsCouncil, is an opportunity for lead sellers, aggregators, publishers, and solution providers to meet and discuss challenges, opportunities, regulations, and privacy concerns affecting lead generation today. Summit attendees must be registered for LeadsCon Las Vegas and can upgrade their registration to attend the Seller’s Summit (LeadsCouncil members attend for free; otherwise, the cost to attend is $195 for those who are not LeadsCouncil members). Those interested in attending the Sellers’s Summit may select the add on when they register for LeadsCon.
MONDAY | MARCH 4
2:50 PM – 3:45 PM
Room: Grand Ballroom DE
Buyer’s Summit: Financial Services Outlook for 2019 – New Opportunities to Engage Today’s Consumers
Moderated By: Ethan Ewing, CEO, ProPair
Presented By: Steve Rafferty, CEO, ActiveProspect, Inc; Jaimie Pickles, Insurance GM, Jornaya; Dan Stevens, SVP, Customer Acquisition, NBKC Bank; Rick Bouffard, Chief Revenue Officer, QuoteWizard
What are the marketing techniques that are driving customer acquisition (and retention) in 2019? How are advertisers monitoring online leads (and clicks) to assess customer intent? How are advertisers navigating the changing mortgage market? How are insurers marketing bundles? Join us as we survey insurance and mortgage buyers and solution-providers as to what is working in 2019.
All attendees for the Buyer’s Summit must be registered for LeadsCon and qualify as true end buyers – this is an invite-only event.