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Leverage Consumer Behavior Data to Improve the Customer Experience

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Marketing organizations who have the right data, can better identify in-market consumers with high intent. Using this data, organizations can more effectively engage them via the right channel, at the right time and with the right offer. This provides the consumer with a better experience, reduces customer acquisition costs and drive to higher conversion rates.

In this video of the session from Journey Summit 2017, experts from Freedom Mortgage, Northcentral University, and DoublePositive discuss using consumer behavior and intent data to identify in-market consumers who match the ideal customer profile, and improve the customer experience.