Resolving Identity & Assessing Customer Behavior to Deliver People-Based Marketing
Takeaways from LeadsCon Connect to Convert 2019 84% of customers say being treated like a person is a critical factor [...]
The Future of Customer Acquisition: Q&A With Jornaya and PX CEOs
In an age of data privacy, customer choice, and technological disruption, what does the future hold for lead generation? These [...]
Making the Home Buying Experience Better in 2019
Now more than ever, consumers are in control of the home purchase process. Lenders are responding by creating superior experiences—and [...]
Lead Nurturing Is the New Industry Mantra
Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their [...]
Evolution of an Original: How a Passion for Cars Parallels a Professional Career
“Passion will make you crazy, but is there any other way to live?” This quote—from Howard Hughes, a successful businessman, [...]
A Lender’s Guide To Remodeling The Home Loan Experience For Millennials
Mike Eshelman, Head of Consumer Finance, writes about what millennials are looking for in the home buying process, and how [...]
The Future of Lending Relies on Data
Mike Eshelman, Head of Consumer Finance, writes about how mortgage bankers can remain ahead of the technology curve as it [...]
Marketing to the Millennial Homebuyer: Have a Solid Digital Mortgage Strategy
Mike Eshelman, Head of Consumer Finance, writes about how the mortgage experience is evolving to digital, which has been spurred [...]