Lead Nurturing Is the New Industry Mantra
Over the last seven years, Loan Depot and Quicken Loans have gained substantial market share due, in part, to their [...]
Evolution of an Original: How a Passion for Cars Parallels a Professional Career
“Passion will make you crazy, but is there any other way to live?” This quote—from Howard Hughes, a successful businessman, [...]
A Lender’s Guide To Remodeling The Home Loan Experience For Millennials
Mike Eshelman, Head of Consumer Finance, writes about what millennials are looking for in the home buying process, and how [...]
The Future of Lending Relies on Data
Mike Eshelman, Head of Consumer Finance, writes about how mortgage bankers can remain ahead of the technology curve as it [...]
Marketing to the Millennial Homebuyer: Have a Solid Digital Mortgage Strategy
Mike Eshelman, Head of Consumer Finance, writes about how the mortgage experience is evolving to digital, which has been spurred [...]
Optimizing Outreach Around Consumer Intent
In a recent conversation with Jeremy Bowling, National Sales Manager at Union Home Mortgage (UHM), we talked about how [...]
Building a Successful Customer Engagement Strategy
We are all part of the digital marketing world, where customers expect brands to anticipate and exceed their needs [...]
Exploring Trends in Higher Education Marketing and Inquiry Generation
Organizations in higher education are currently facing a number of challenges - from evolving student demographics to the growing [...]
How to Leverage Consumer Data to Improve the Customer Experience
For performance marketers, the devil is always in the details. It is not enough to know your ideal customer [...]
Finding the Right Data Mix to Identify Your Ideal Customer
Creating a data model to identify your ideal customer is not easy, but it is critical to support successful [...]