Know the behaviors that indicate high intent and use that to make your predictive models more accurate.
Jornaya behavioral data is returned to the brand for direct use in its models and marketing platforms for real-time processing and decision making on every lead purchased. Jornaya gives you a first-party seat to what is otherwise third-party data. We have data you cannot access anywhere else and is missing from your models and workflow.
Think About This
- What if you could make your predictive modeling far more accurate by adding actual behavior to your mix?