Utilize direct mail to supplement your outreach to your existing customers that are in-market for other insurance products you offer. Reaching your in-market customers with the right message will help to increase average product per household.
Deliver weekly or monthly direct mail drops for consumers that continue to be ‘seen’ (‘low’ or ‘high’) in-market, shopping on other insurance journeys. Prioritize your high value customers.
As direct mail is likely one of several channels you may be using to reach these customers, you want to make sure that you are keeping consistent with the message/offer you are sending across channels.
- The content should be personalized and focused on the specific insurance products the consumer is in market for.
- Acknowledge they are already a valuable customer and the value they’ll receive in growing their relationship with you by adding new policies.