The Play

When in-market activity for TCPA compliant aged leads changes, prioritize them in your dialing outreach.

Cadence

Start with a conservative call cadence (once a week), leaving voicemails when necessary. If there is no answer or consumer-initiated outreach after a month, consider deprioritizing.

Messaging / Content Strategy

The script shoud have a warm, friendly, and informative tone based on offers and value props related to the product the consumer is in-market for. Urgency and timing is important within the talk track for these consumers given their history of being in-market and changing their mind. The rep should be more of an advisor to the consumer as a purchase or refinance shopping journey can be overwhelming and confusing for the consumer and your offer could influence these consumers to act now.