The Play

Send a direct mail piece to consumers who you’re actively moving down your sales funnel to ensure your engagement with them is top of mind.

Approach

Send direct mail pieces once a month until the consumer funds or is no longer in-market.

Content Recommendations

The mail piece should be relevant to the product the consumer is in-market for as well as where they are in your purchase funnel. The primary goal of the content is to maintain a positive relationship with the consumer and help nudge them along their purchase journey with you.