Incorporate new prospects into direct mail campaign – sending a direct mail piece to any prospect Activate has seen in-market (with ‘low’ or ‘high’ activity) across insurance products. Prioritize any consumers who are not engaging with your online marketing campaigns.
Deliver weekly or monthly direct mail drops for consumers who continue to show ‘low’ or ‘high’ (‘seen’) in-market activity, especially consumers who have not engaged with marketing outreach in other channels.
The content should be personalized and focused on the specific insurance products the consumer is in market for. Communicate a clear CTA with some urgency to drive action by the consumer.