The Play

Improve digital prospecting campaigns by building look-alike audiences, based on consumers who had in-market activity and ultimately funded with you (along with any other important attributes) to improve digital prospecting campaigns. This play works best once you’ve successfully implemented the Activate signal and established a baseline of successful conversions.

Approach

We recommend always running prospecting campaigns to grow your top of funnel, adding in new customers as they show in-market activity while subsequently removing consumers who move to ‘not-seen’ in market, and/or move down your funnel. This method supports more relevant outreach across your other marketing channels.

Content Recommendations

Ads should contain enticing, urgent CTAs based on the product the consumer is in-market for. For “general” consumers, consider tailoring digital ad content to highlight your best offers across multiple products.