The Play

Use Jornaya Intelligence to have data-driven conversations with lead providers and dealers.

Approach

Ensure all leads submitted through the OEM lead program include LeadiDs to allow Jornaya Intelligence behavioral data to be reviewed and responded to.

Think About This

  • What would it mean if you could have full transparency into the behavior of the leads you were buying and know which type of leads you wanted more or less of?
  • What if you could engage with your partners without a “black box” and be working together from the same page?
  • How would it affect your dealers if you were able to provide them a benchmark for how they are performing against their peers on leads that have similar levels of intent?