Activate Playbook

Overview

Acquisition Efforts in Auto: Lead Buying

Goal

Buy Better Leads: OEMs and Dealers buy all of their leads blindly, knowing very little about the actual behavior of the lead.

Strategy

Make smarter data-driven decisions by knowing the life of the lead. Jornaya’s Intelligence solution provides a real-time data response of more than 50 data points to help you understand the value of each lead and optimize lead performance. You are able to use real-time behavioral signals to understand the likelihood of a lead to close.

Play 01

Buy Better Leads

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