Activate Playbook


Acquisition Efforts in Auto: Predictive Modeling


Create better predictive models for purchase intent: Most current OEM predictive models lack real-time behavior to indicate the likelihood of purchase and rely on third-party data sources for demographic, credit, audience segmentation, and garage data.


Add proprietary and authoritative first-party real-time behavioral data to your modeling mix to better understand what type of behavior leads to a sale and enhance your predictive modeling. All Jornaya data is fed back directly to the brand for use in its MarTech stack.

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Create Better Predictive Models for Purchase Intent

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