Activate Playbook

Overview

Acquisition Efforts in Auto: Predictive Modeling

Goal

Create better predictive models for purchase intent: Most current OEM predictive models lack real-time behavior to indicate the likelihood of purchase and rely on third-party data sources for demographic, credit, audience segmentation, and garage data.

Strategy

Add proprietary and authoritative first-party real-time behavioral data to your modeling mix to better understand what type of behavior leads to a sale and enhance your predictive modeling. All Jornaya data is fed back directly to the brand for use in its MarTech stack.

Play 01

Create Better Predictive Models for Purchase Intent

#auto #acquisition #predictive-modeling