Activate for Consumer Finance ACQUISITION

Use Activate to monitor a list of your prospects and get alerted when those potential customers are in-market.

Prioritize these prospects in marketing campaigns designed to drive consumers through your conversion funnel.


  • Monitor a list of prospects to better understand and influence their relationship with your brand.
  • Improve outreach by targeting the consumer with messaging and content based on their in-market signals.
  • Route consumers who are not in-market into an alternate strategy and re-engage when they are back in-market.


Activate monitors shopping behavior across multiple journeys in Consumer Finance:

  • Homebuyers
  • Mortgage – New Home Purchase
  • Mortgage – Refinance
  • Mortgage – HELOC