Overview

Acquisition Efforts in Consumer Finance: Display

Goal

Improve engagement, conversion, and cost per acquisition by leveraging digital remarketing to re-engage your prospects and aged leads as soon as Activate sees they are in-market.

Focus campaign measurement on engagement metrics closely related to the ads, specifically, click through rate, along with engagement metrics on the landing page, such as clicks and bounce.

Strategy

For your remarketing campaigns, include consumers Activate has seen in-market, while also excluding consumers who are no longer in market (‘not seen’).

By focusing only on those individuals who are in-market, you can improve spend and ROI while also increasing engagement and ultimately moving a consumer down your funnel.

When consumers engage with your brand and remain in the top part of your funnel, remarketing is critical to increase awareness and remind consumers why they engaged with you in the first place.

Initial Test
Group 1: Consumers with Activity (‘Seen’)
Group 2: Consumers with No Activity (‘Not Seen’)
Treatment: To establish benchmarks for the efficacy of the Activate signal
remarket to both groups with the same digital display ad
Measurement: Lift in click through rate and landing page
engagement metrics between Groups 1 & 2
Play 01

Look-alike Prospecting

#consumer-finance #acquisition #display

Play 02

Retarget Funnel Bouncers

#consumer-finance #acquisition #display