Email: Retention Efforts in Consumer Finance
Improve customer retention and recapture by identifying current customers that are exhibiting early in-market shopping behavior, who may be likely to ‘Pay in Full’ as a result.
Utilize your email channel to target outreach to those customers with timely, retention-based messages.
Immediately trigger an email cadence to your existing customers the day they move from ‘not seen’ to ‘seen’ (‘low’ or ‘high’) across the Mortgage-General, Mortgage-Refinance and/or Mortgage-Purchase journeys.
Focus your email messaging on the benefits of refinancing or purchasing a new mortgage with you.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Run an initial campaign against a control group of ‘not seen’
consumers to establish your own benchmark and validate the
efficacy of the Activate signal
|Measurement:||The difference of lift in open rate and click-through
rate between Groups 1 & 2