Acquisition Efforts in Insurance: Email
Increase conversion rate for prospects and aged leads, utilizing your email channel to target those individuals as soon as Activate sees them in-market shopping for insurance.
Trigger emails to known prospects and aged leads as soon as Activate sees them in-market. Not only can you reach prospects with the right message at the right time, but you can also prioritize your focus on any prospects/aged leads that have fallen out of existing email drips.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||To establish a benchmark, run an initial campaign
with the same message going to both groups,
and Group 2 serving as the control group
|Measurement:||Lift in open rate and click-through
rate between Groups 1 & 2