Overview

Acquisition Efforts in Insurance: Telemarketing

Goal

Increase conversion rates for prospects and aged leads, leveraging the telemarketing channel to establish well-timed outreach to compliant prospects as soon as Activate has seen them in-market shopping for your specific insurance products.

Focus campaign measurement on engagement metrics closely related to dials, such as contact rate, contact rate, consumer interest, and transfers.

Strategy

Execute well-timed telemarketing calls to your list of prospects and aged leads as soon as Activate sees them in-market. This provides a timely opportunity to reach out to them on an individual basis and gauge whether they have questions or need more information before purchasing.

Measurement
Group 1: Consumers with Activity (‘Seen’)
Group 2: Consumers with No Activity (‘Not Seen’)
Treatment: Treat calls to both groups the same, using the ‘Not Seen’
segment as your control group
Measurement:  Lift in contact rate, consumer interest
and transfer rate between Groups 1 & 2
Play 01

Dial Email Non-Engagers

#insurance #acquisition #telemarketing

Play 02

Dial Email Engagers

#insurance #acquisition #telemarketing

Play 03

Dial Aged Leads

#insurance #acquisition #telemarketing

Play 04

Dial TCPA Compliant Prospects

#insurance #acquisition #telemarketing