Acquisition Efforts in Insurance: Telemarketing
Increase conversion rates for prospects and aged leads, leveraging the telemarketing channel to establish well-timed outreach to compliant prospects as soon as Activate has seen them in-market shopping for your specific insurance products.
Focus campaign measurement on engagement metrics closely related to dials, such as contact rate, contact rate, consumer interest, and transfers.
Execute well-timed telemarketing calls to your list of prospects and aged leads as soon as Activate sees them in-market. This provides a timely opportunity to reach out to them on an individual basis and gauge whether they have questions or need more information before purchasing.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Treat calls to both groups the same, using the ‘Not Seen’
segment as your control group
|Measurement:|| Lift in contact rate, consumer interest
and transfer rate between Groups 1 & 2