Cross-Sell Efforts in Insurance: Direct Mail
Increase average product per household by delivering relevant and timely direct mail pieces to consumers who are in-market for insurance products they haven’t already purchased from you.
Extend your messaging and offers outside of traditional digital channels by delivering timely and relevant direct mail pieces to existing customers who Activate has seen in-market, actively shopping for additional insurance products that you offer.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Deliver same direct mail piece to individuals for both
groups, establishing Group 2 as the control group
|Measurement:||Lift in KPI’s between Groups 1 & 2|