Overview

Cross-Sell Efforts in Insurance: Direct Mail

Goal

Increase average product per household by delivering relevant and timely direct mail pieces to consumers who are in-market for insurance products they haven’t already purchased from you.

Strategy

Extend your messaging and offers outside of traditional digital channels by delivering timely and relevant direct mail pieces to existing customers who Activate has seen in-market, actively shopping for additional insurance products that you offer.

Initial Test
Group 1: Consumers with Activity (‘Seen’)
Group 2: Consumers with No Activity (‘Not Seen’)
Treatment: Deliver same direct mail piece to individuals for both
groups, establishing Group 2 as the control group
Measurement: Lift in KPI’s between Groups 1 & 2
Play 01

Homebuyers Cross-Sell Play

#insurance #cross-sell #direct-mail

Play 02

Cross-Sell Existing Policy Holders

#insurance #cross-sell #direct-mail