Cross-Sell Efforts in Insurance: Display
Increase average products per household and improve ROI of your display marketing by delivering relevant and timely digital ads to customers who are in-market, actively shopping for additional insurance products.
Prioritize consumers in your existing display campaigns as soon as Activate sees them in-market. Also consider removing or changing campaigns for those consumers who are not seen in-market.
Focus campaign measurements on engagement metrics closely related to the ads, specifically click-through rate on the ad and engagement metrics on the landing page, such as clicks and bounce.
|Group 1:||Consumers with Activity (‘Seen’)|
|Group 2:||Consumers with No Activity (‘Not Seen’)|
|Treatment:||Retarget the same display ad to both groups, using
Group 2 as your control to establish a benchmark
|Measurement:||Lift in click through rate and landing
page engagement between Groups 1 & 2